corporate social responsibility

We Believe In Giving Back To The Community.

A Culture of Giving

We have bold ambitions. But we also believe in taking a step back to look out for others in our community. The culture of giving is strong in Neo Group. And we want to inspire everyone – our people and our stakeholders – to join us in giving back. Because progress is never ours alone. We move forward together. With our people, our stakeholders and our community.


Organisations Aided

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Beneficiaries Yearly

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Volunteer Hours Yearly


Neo Group Foundation

Neo Group Foundation was set up with the Community Foundation of Singapore (CFS) in April 2020 to ensure greater transparency and accountability – a necessary step as both the Group and the fund grow in size. The Foundation will support programmes and beneficiaries outlined in our giving strategy in three broad categories:

Nurture future generations

Enrich the lives of our seniors

Outreach to the less privileged.

Blood Donation Drive

We hold blood donation drives in three locations across our different offices twice a year. Apart from employees, we also invite our customers and partners to join us in our effort to save lives. Up till today, we’ve donated close to 5,000 packets of blood. Given that each packet can help 3 people in need, that’s about 15,000 people altogether. It’s a small action that can literally change someone else’s lives. And we endeavour to do more for them.

Neo Seed

Neo Seed is the driving force behind the Group’s giving initiatives. It is an employee-driven initiative where employees donate monthly and our Founder will match up to $5,000 a month. The fund collected will support donations and volunteer work for four beneficiary groups comprising of the Elderly, Children, Special Needs and the Community.

Yearly, our employees volunteer more than 2,000 hours together and have benefitted more than 1,500 beneficiaries. As our Group continues to grow, we want to make an even bigger impact on our community by spreading the seeds of giving further and wider.

umisushi's $0.10 Water

umisushi started the campaign in 2019 – offering mineral water at $0.10 at all retail outlets. This idea was originally conceived by our Founder, Mr Neo himself. This was a move to encourage everyone to drink more water and choose mineral water as a healthier choice beverage.

Begin with Love

A good year begins with doing good. Begin with Love is an initiative started on 1 Jan 2016 where all catering proceeds on the first day of the year are donated to charity. Through this initiative, we aim to reach out to our corporate and household customers to encourage them to do good together with us by celebrating the New Year with good food.

Zero Waste

Our success does not come at the expense of our planet. As the largest player in the market, we have a responsibility to do more while using less. It’s a challenge. But it’s one that we embrace so we can set precedence. And steer the industry towards a more circular direction. At Neo Group, we convened to rethink operational processes and develop effective sustainable strategies. Initiatives like “No Aircon Fridays” and “Go Digital” to reduce paper usage are already in motion at our headquarters, charting towards a sustainable future. 

Our Beneficiaries

Here are some of the people we’ve helped.